2024 Distracted Driving Risk Survey [Video]
Findings from the 2024 Distracted Driving Risk Survey show that Canadians continue to engage in distracted driving, despite knowing the risks. Although nearly all survey respondents acknowledge that distracted driving is dangerous, one-in-four believe that they can multitask while behind the wheel. In fact, most of those surveyed admit to engaging in at least one risky behaviour while driving, including reading directions or looking at maps (72 per cent) or talking on the phone (54 per cent).
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Overhead shot of red cars driving on a road.
TEXT: 2024 Travelers Canada Distracted Driving Risk Survey
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Travelers employee, Paul Stone, speaks to camera.
TEXT: Paul Stone, Vice President, Personal Insurance, Sales, Distribution & Marketing, Travelers Canada
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PAUL STONE: Results from our annual Travelers Canada Distracted Driving Risk Survey support what many of us see while we are on the road. People are driving distracted and more people feel the roads are less safe. Distracted driving is more than just texting or talking on your phone. Distractions can be anything that takes your attention away from the act of driving.
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Image of person driving in the rain. Image of driver yawning while driving. Image of driver looking at a cell phone with directions. Image of woman driving with children in the backseat.
TEXT:
1. Traffic
2. Emotional Strain
3. Drowsiness
4. Eating
5. Directions
6. Passengers
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PAUL STONE: This includes traffic, emotional strain, drowsiness, eating, searching for directions or a parking spot – or even passengers and pets in the car. When we fall prey to distractions, collisions and even fatalities can occur.
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Cut to Paul Stone speaking to camera.
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PAUL STONE: We asked if parents were having conversations about safe driving or placing limits on teen and young drivers when they’re behind the wheel. Most parents are talking to their kids about the dangers and many set limits on cell phone use while driving.
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Image of teen driving.
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Cut to Paul Stone speaking to camera.
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PAUL STONE: Open communication is key. Parents can help young drivers by:
Reminding them to turn their phone to do not disturb, reinforcing the importance of obeying the speed limit and how leaving early reduces the stress of a trip. Calling out top distractions including music and daydreaming, being careful when driving during inclement weather, late at night or in unfamiliar locations and serving as a role model. Safe roads are not just a matter of chance, but a collective responsibility.
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Image of driver on their phone while driving. Image of speedometer. Image of teen driving. Image of teen driving with their parent. Image of cars on a highway during a snowstorm. Image of teen smiling while driving with their parent.
TEXT:
Setting phone to do not disturb
Speed
Leaving early
Distractions
Bad weather
Nighttime driving
Unfamiliar locations
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Cut to Paul Stone, speaks to camera.
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PAUL STONE: Acknowledging the prevalence of risky driving behaviours and speaking up are the first steps towards creating a safer driving culture.
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Travelers logo
TEXT: Visit travelerscanada.ca
Travelers Insurance Company of Canada, The Dominion of Canada General Insurance Company and St. Paul Fire and Marine Insurance Company (Canada Branch) are the Canadian licensed insurers known as Travelers Canada. This document is provided for informational purposes only. It does not, and it is not intended to, provide legal, technical or other professional advice, nor does it amend, or otherwise affect, the provisions or coverages of any insurance policy or bond issued by Travelers Canada. Availability of coverage referenced in this document can depend on underwriting qualifications and relevant laws and regulations. Travelers Canada disclaims all warranties whatsoever.
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About the Travelers Canada Distracted Driving Risk Survey
These findings are from a survey conducted by Travelers Canada from Jan. 29 to Feb. 2, 2024, among a representative sample of 1,000 online Canadians between ages 18 and 69 who are members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of +/-3.10 percentage points, 19 times out of 20.